Strategy for improving Islamic capital market literacy through Islamic investment gallery
DOI:
https://doi.org/10.33292/tnnw3q94Keywords:
Investment Gallery, Islamic Capital Market, Financial literacyAbstract
The presence of the Islamic capital market is considered important, but the level of utilization of Islamic capital market instruments is still very low. Efforts to increase inclusion can be made through increasing literacy in the Islamic capital market among the public. This research aims to identify the strategies of the Investment Gallery in enhancing the literacy of the capital market.This study is a qualitative research study, with the main informant being the person in charge of the Sharia Investment Gallery who is considered to truly understand and comprehend the issues being researched. Additional informants include the director and members of KSPMS as the managers of the Investment Gallery. The research found that in designing activities for the Sharia Investment Gallery, it refers to the concept of Segmenting, Targeting, and Positioning. Market segmentation is conducted to identify potential markets to target so that an increase in the number of investors can be achieved. Meanwhile, in determining the target market, GIS considers the size and potential segments of the market, as not all demographics can be served. This is done to build trust among the community, GIS adopts an approach based on user perception by offering stock products commonly used in daily life to initiate investment.
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Copyright (c) 2024 Maratun Shalihah, Sri Wahyuni, Fauzi Zulfikar Ahmad, Nurhalisa A. Samula, Salma Saimima (Author)
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